Super-Sol Launched New Store Format

Israel's leading mass grocery retail (MGR) operator, Super-Sol, will soon be rolling out a new discount store concept under the Yesh banner, with an investment of ILS70mn (US$19.6mn), as well as an ILS7mn (US$1.96mn) advertising campaign. The company has said that it plans on launching 48 branches under this format, which will be tailored to the needs of the ultra-orthodox Haredi community as well as to Arab shoppers. The retailer is also planning on launching a line of private label products, in order to benefit from the rising price consciousness throughout Israeli society.

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