Companies / Australia
Is The US Australian Wine's Saviour?
August 2008 | Industry NewsA report released by agri-financing specialist Rabobank has suggested that the long-term security of the increasingly challenging Australian wine industry lies in its moving up the American value chain. While BMI agrees that the New World producer's historic emphasis on accessibility and low prices has created a volume-value imbalance that is hard to shake, we do not agree that an attempt towards premiumisation in the US is necessary the correct way to
Sorry, you must be a subscriber to view this article in full. If you are a subscriber please login.
If you would like to subscribe to Asia Pacific Food and Drink Insight and gain instant access to this article, please click here to subscribe.
If you would like to take a trial to Asia Pacific Food and Drink Insight please click on the trial link below.
