Huiyuan Underlines Appeal With Upstream Investments

Chinese fruit juice market leader, Huiyuan Juice Group, currently the subject of a US$2.4bn takeover by US behemoth The Coca-Cola Company (TCCC), has underlined its attractiveness by revealing that it has spent CNY2bn (US$292.8mn) on upstream supply chain management in the last two months. An increasingly popular strategy for company's relying on often price-volatile agricultural inputs, the news is likely to further please suitor

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