Nestlé Targets Drinkers Of Premium Coffee

Food group Nestlé has launched a new flagship store for its Nespresso premium coffee capsule brand in Mexico City. Speaking at the event the head of Nespresso in Mexico, Jean-Marc Dragoli, revealed that he expects the brand will continue to grow next year in Latin America and throughout the world despite the global economic slowdown. Dragoli claimed that the business uses the best coffees and that once people are used to high quality products they do not want to downgrade, giving the firm a degree of protection even when consumers become more

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