Masafi Targets Gulf Premium Market

Masafi, a leading UAE-based producer of mineral water in the Gulf region, is set to enter the gourmet food business according to TradeArabia. By launching Masafi Gourmet, the company hopes to develop a diverse food and drink portfolio and expand into a fully-fledged fast moving consumer goods (FMCG) company by 2011. To mark the launch of Masafi Gourmet, the company has announced plans to produce premium potato chips that are low in saturated fat and 100% Halal. Masafi is bullish about the potato chips market which it says is enjoying 34% y-o-y growth and has disclosed that it will invest

To read the full article, please choose one of the following options: