Coca-Cola Launches New Drink

Coca-Cola's East and Central Africa division has launched a fruit-flavored light malt non-alcoholic premium drink in Kenya, the biggest economy in the East African Community (EAC). Schweppes Novida is sold in three flavors - pineapple, apple and tropical. It will initially be sold in Nairobi - Kenya's capital - where its target market will be supermarkets, hotels, restaurants and bars. The launch of Schweppes Novida is a continuation of Coca-Cola's global strategy to grow its drink-portfolio and satisfy changing consumer preferences. The company, which has already launched its popular Minute Made juice brand in Kenya, has announced that its marketing

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