Masafi Launches New Juices

Masafi, a UAE-based juice and water producer, has launched three new 100% pure juice products - adding to its existing juice portfolio. UAE consumers are showing a growing fondness for healthier products and a willingness to pay premium prices for higher- quality goods. Despite the global economic slowdown, BMI believes that the UAE market is likely to respond favorably to Masafi growing its premium juice portfolio. Our bullish position is based upon our forecast that the UAE's consumer spending growth will average 5.5% between 2009 and 2014 and economic growth will average 4.19% over the same period.

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