Market intelligence, trend analysis and forecasts for the Food and Drink industries across the regions

Companies / United States

Battle To Control US Energy Drink Market Heats Up

February 2009 | Company News Alert

The battle to control the US energy drinks market looks set to heat up after PepsiCo announced it had signed a distribution deal with Rockstar Energy Drink, the producer of the country's third most popular energy drink,. The drink will now be distributed by bottlers in the Pepsi system including Pepsi Bottling Group, Pepsi Bottling Ventures and PepsiAmericas. Rockstar was previously distributed by Coca-Cola Enterprises but this arrangement has looked in jeopardy since October 2008 when Coca-Cola Enterprises and The Coca-Cola Company signed a distribution deal with Hansen Natural, the producer of Monster Energy, the country's second most popular energy

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