Aujan Beats '555' Objective

Privately-owned Saudi Arabia-based beverage giant Aujan has announced year-on-year (y-o-y) revenue growth of 24% in 2008. The company, the largest beverage group in the Gulf Co-operation Council (GCC) bloc, has met its '555' strategic objective with a year left to spare. In 2004, Aujan announced its intention to grow revenues to US$500mn in five years, with five key brands. In BMI's opinion, the company is ideally positioned to take advantage of our forecast that Saudi Arabia's soft drinks industry is to grow by 26.08% between 2009 and 2013, and an arguably even more bullish outlook across the GCC, where the

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