Heineken Subsidiaries Set To Merge

Two of Heineken's three subsidiaries in the Czech Republic, Krusovice and Starobrno are set to merge in June 2009. Both brewers will continue to sell their drinks under existing brands while Heineken's third subsidiary, Drinks Union, will continue to operate as a separate entity. Heineken has a domestic market share of around 12%. At around 120 litres, the Czech Republic is the highest per capita consumer of beer in the world. Yet BMI's forecast that beer sales will only grow by 14.11% in US$ terms between 2009 and 2013 paints a clearer picture of an industry that appears to be

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