Snow Ramps Up As Beer Battle Leaves The Regions

As the battle for Chinese beer supremacy goes national, the country's leading brewer by volume China Resources Snow Breweries (Snow) has acquired Shandong-based Amber Breweries for CNY285mn (US$41.7mn) in a bid to build a footprint in that high consumption province. Snow is ramping up investment in a bid to become a truly national player in China's still-fragmented beer industry and to beat fierce rival Tsingtao to the spoils of a beer market that BMI expects to grow by 55% in volume terms to

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