Fonterra Brings Its Cheeses To Egypt

New Zealand-based diary giant Fonterra has announced that it has struck an accord with Egypt-based Arab Dairy to manage the licensing, processing and distribution of Fonterra's Anchor brand products across the country. Egyptian consumers will have access to a range of triangle processed and jar cheese products. BMI believes that the two firms' strategic alliance is likely to prove decisive in the 80mn-strong country. Our optimism stems from Egypt's upbeat long-term economic outlook (we have forecast GDP growth to average 5.3% between 2010 and 2018), coupled with its relatively fragmented dairy industry and an increasingly liberal trade regime that is

To read the full article, please choose one of the following options: