Lotte In For Beer, With Or Without OB

Having confirmed itself back in the running for South Korean beer number two Oriental Brewery (OB), domestic conglomerate Lotte has reportedly revealed that it will be pursuing brewery ambitions with or without a successful acquisition. Although beer is the lowest growth of South Korea's alcoholic drinks categories - with sales forecast to increase by just 18.3% to 2013 - it is also the largest by some distance (56% of alcohol volume sales in 2008) and a presence here will round out Lotte's recent diversification

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