Patrόn Seals Distributional Tie Up

US-based tequila producer Patrόn Spirits Company will sell its brands in Lebanon after entering into a distribution agreement with Khalil Fattal & Fils (KFF). Although Lebanon is last in BMI's soon-to-be released Q309 Food and Drink Middle East and Africa Business Environments Ratings, we estimate its per capita alcohol consumption to be 3.7 litres a year, which is fairly high by regional standards. As a result, it should provide a useful contribution to Patrόn's regional turnover.

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