Hansen Shrugs Off Economic Downturn

US soft drink producer Hansen Natural has reported a 44% increase in net profits for the first quarter of 2009 on the back of a 15% rise in net sales to US$244mn, compared to US$212mn in Q108, while net profits surged to US$41.6mn. This growth can be attributed to the strength of the firm's Monster energy drink, which is in a high growth sector and is also gaining market share. Hansen's results certainly set it apart from the wider soft drink sector, which has suffered as consumers cut back on consumption of carbonated soft drinks due to health concerns and

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