Woolworths Goes Upmarket With Thomas Dux Rollout

In an effort to achieve further growth in a grocery retail market that has long since reached saturation point, Australian market leader Woolworths has announced plans to expand its upmarket Thomas Dux offering. Lauded by some as another example of Woolworths's successful strategy of investing heavily during periods of weak demand in a bid to consolidate its sector dominance, others have criticised the retailer's commitment to high-end retail during this time of economic weakness.

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