SABMiller Dips Toe Into Lucrative But Highly Competitive Market

The emerging market focused beer giant SABMiller has made a belated low-key entrance into the lucrative Nigerian market by acquiring Pabod - a brewer based in the country's south east. The beer major plans to grow its Nigeria-based business slowly in a market that is dominated by Diageo and Heineken (which between them account for over 95% of the market). The pair have spearheaded the industry's break-neck expansion over the last few years (the value of the beer industry grew by an astonishing 176.2% between 2002 and 2008 to reach US$2.2bn) as beer cements itself as the alcoholic drink of

To read the full article, please choose one of the following options: