Potencia To Launch Namesake Energy Drink

The multi-focused South Africa-based Potencia Product Company (PPC) has reached an agreement with DLR Associates and Bebida Beverages that allows it exclusive import rights to the Potencia energy drink (PPC's unrelated namesake) and Piranha bottled water. Potencia is produced from tamarind fruit, which incidentally, is used widely in South Africa. PPC admitted to stumbling upon Potencia, as it looked for expansion opportunities in a continued bid to diversify its business. By investing into South Africa's promising soft drinks industry, the company has put itself into position to benefit from BMI's forecast that soft drinks value sales will increase by 41.4%

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