Chevron And Fruit & Veg City Enter Convenience Store Alliance

Oil and gas company Chevron and domestic retailer Fruit & Veg City have entered into a strategic alliance targeting South Africa's emerging convenience store industry. Under the agreement, Fruit & Veg City will roll out a number of convenience stores at Chevron's Caltex filling stations under its Freshstop banner. BMI believes demand for convenience retailing is picking up encouragingly in South Africa. Through to 2013, we have forecast convenience store sales to increase by 48.7% to US$5.8bn. Over the course of our forecast period, the contribution of convenience store sales to wider mass grocery retail (MGR) sales is expected to

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