Carbonates To Continue Dominating

With a population approaching 80mn and a fast emerging economy, Egypt can rightfully claim to possess one of the region's most high potential soft drinks industry. Led by the carbonates segment, soft drinks sales increased by 44.5% between 2003 and 2008 to reach an estimated EGP4.1bn (US$0.7bn). A palpable lack of market saturation should ensure the industry attracts continued investment, particularly from companies operating in the affluent Gulf Cooperation Council (GCC) region seeking greater volumes. Through to 2013, BMI has forecast soft drinks value sales to increase by 19% as per capita consumption steadily climbs. As disposable incomes rise over

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