Halwani Aiming To Double Sales Growth

Saudi Arabia-based food and drink company Halwani Brothers has put forward plans to double its annual sales growth to 10% by 2011 by investing SAR250mn (US$66.7mn) in expansions. The project will be kick-started by the launch of a new biscuit plant and packaging facility by 2010. Despite possessing a vast product portfolio that spans the meat processing, confectionery and dairy segments, and operating primarily in growing markets like Saudi Arabia and Egypt, Halwani has been unable to achieve consistent annual sales growth above 5%. Although it is based in Saudi Arabia, the company generated around 60% of its income in

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