Private-Label Soft Drink Producer Takes Advantage Of Downturn

Chile's soft drinks association ANBER has reported that soft drinks sales in the country declined by 1.7% during the first six months of 2009 in line with a drop in discretionary spending due to the economic downturn. However, the association also reports that the slowdown boosted demand for private-label soft drinks and that the country's largest producer in this channel, Embotelladora Latinoamericana (EL), registered sales growth of 8% during the period. The market for private-label soft drinks is likely to continue to grow while the global economy remains weak. However, BMI does not believe the segment is a long-term threat

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