Coca-Cola Femsa Invests In Colombia

The vice president of corporate affairs at Mexico-based Coca-Cola Femsa, Felipe Marquez, has revealed that the firm plans to invest US$119mn in Colombia this year claiming that the market is one with 'enormous growth potential'. BMI agrees; the immaturity of the market makes it a good long-term prospect in Latin America, but this has to be weighed against the fact that Colombia's economic growth is being heavily impacted by the global downturn (see chart) and we expect consumption of soft drinks to be hit as consumers rein in

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