Brazilian Wine Sector Poised For Growth

Per capita consumption of wine is very low in Brazil compared with consumption of beer and as such the country has historically only ever had a small wine industry. However, at the recent Vinexpo wine show in Bordeaux, France, six Brazilian producers were exhibiting for the first time and French winery Jean Jean revealed plans to establish a sales office in the country within the next year. The Brazilian wine market certainly has potential. Wine is gradually becoming more accepted by middle-class Brazilians as an ideal accompaniment to a meal, and value consumption is therefore forecast to gradually rise over

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