Soft Drink Sales Could Be Hit By New Legislation

The US carbonated soft drinks sector, which is already suffering in the wake of the economic downturn and increased health consciousness, could be set for further difficulties if two proposed policies are introduced by the Obama administration. The Center for Science in the Public Interest (CSPI) has launched a campaign to repeal a measure introduced in 2003 that prevents government sponsored health campaigns from naming specific foods. Meanwhile, politicians in the US congress have recently discussed raising taxes on soft drinks and alcohol to help pay for Obama's ambitious healthcare reforms.

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