Latin American Soft Drink Sector Poised For Growth in 2010

The Latin American soft drink market is large but immature, making it the ideal target for major soft drink multinationals. Unlike in most developed regions, consumption of high-margin carbonated soft drinks continues to rise rapidly making it particularly attractive to global market leaders The Coca-Cola Company (TCCC) and PepsiCo. However, as in the rest of the world, consumption has been impacted by the global economic downturn. Despite the current buoyancy of the carbonated sectors the trend towards healthier soft drinks and bottled water in mature markets has influenced strategy in Latin America with both TCCC and PepsiCo keen to build

To read the full article, please choose one of the following options: