Market intelligence, trend analysis and forecasts for the Food and Drink industries across the regions

Industry / United Kingdom

Tea Set For Resurgence

July 2009 | Industry Trend Analysis

The UK Tea Council has said that it expects consumption of tea to grow by around 3% in 2009. This would buck the trend of the last 40 years, which has seen tea sales fall as consumers switch to alternative beverages including coffee and soft drinks. William Gorman, chairman of the Tea Council, has attributed the rising demand to the products health benefits and told the Financial Times that people are 'waking up to the fact that tea is mostly water and antioxidants'. The growth in demand may also be partly attributed to the economic downturn, with tea offering very

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