Tesco Turns To Pricing To Secure Consumer Spending

Tesco Lotus, a subsidiary of the UK retail giant, has unveiled plans to invest heavily in two price promotions in the second half of the year as it bids to retain customers in a climate of plummeting consumer confidence. With the Thai economy forecast to contract by 4.5% in 2009, private consumption falling by 2%, campaigns like this are seen as vital in preventing consumers from trading down to the still-strong traditional retail

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