Cadbury Delivers Margin Improvement

UK-based confectionery producer Cadbury has reported revenue growth of 4% on a constant currency basis for the first half of 2009, boosted by market share gains in the UK and strong sales growth in India and South Africa. More notably the firm reported a 140 basis point (bps) increase in its operating margin on a constant currency basis thanks to savings from its 'Vision into Action' cost saving programme and a drop in advertising costs. Cadbury's margins have long lagged behind those of its rivals and an attempt to focus on this area was given as a key reason for

To read the full article, please choose one of the following options: