Coca-Cola In US$1bn Soft Drinks Investment

US soft drinks behemoth The Coca-Cola Company has pledged its commitment to Philippine subsidiary Coca-Cola Bottlers Philippine Inc (CCBPI) by announcing a US$1bn five-year investment package for the country's soft drinks sector. With BMI forecasting sales growth of 26% to PHP38.4bn (US$801mn) in 2013 in this already well-established beverage market, the investment should leave CCBPI well poised to cement its position as the runaway market

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