Tea Export Earnings Climb 17% In H109 Despite Declining Yields
August 2009 | Industry Trend AnalysisDespite unfavourable weather conditions affecting yields, the tea industry showed resilience in H109 (through to June 30). Export earnings increased by 17.5% year-on-year (y-o-y) to reach KES30.8bn (US$403.9mn) despite an 11.5% y-o-y decline in production to 139.2mn kilograms following a severe drought earlier in 2009. Standing tall as the world's leading exporter of black tea, leading importers of Kenyan tea include the highly populous Pakistan and the UK, the world's biggest tea market. In an effort to protect the industry from the possibility of unfavourable demand shifts in its core export markets, Kenya has been actively pursuing new markets, such
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