Beer Sales Demonstrate Resilience In The Face Of Adversity

The results posted by Mexico's two largest brewers for the first half of 2009 indicate the impact of the economic recession and the H1N1 flu outbreak on beer sales in the country. Femsa Cerveza has reported a sharp contraction in volume sales but interestingly, Grupo Modelo managed to deliver volume growth. This can be partly explained by a variation in geographic location, with Femsa more heavily focused in the industrial north which has been more heavily impacted by the economic downturn. However, the fact that Grupo Modelo has managed to deliver volume growth despite the extremely difficult conditions demonstrates the

To read the full article, please choose one of the following options: