William Grant Swaps Distributors In Baltics

UK-based spirits maker William Grant has reached an agreement with leading Russian spirits producer and distributor SPI Group to distribute its core brands across the Baltic countries of Estonia, Latvia and Lithuania. The companies already collaborate in a number of key markets, most notably in the United States where William Grant distributes SPI brands. In BMI's opinion, this latest extension in their partnership is very much a far-sighted move.

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