TCCC And Bottlers To Invest US$5bn In Mexico

Chief executive of The Coca-Cola Company (TCCC), Muhtar Kent, has revealed that the firm and its bottling partners, including anchor bottler Coca-Cola Femsa, will invest US$5bn in Mexico over the next five years. This will match the US$5bn that has been invested in the country over the last five years with Kent revealing the money will be used to 'develop infrastructure, technology, equipment, social programs, environmental initiatives, marketing activities and grow our training and product portfolios'. However, despite Mexico representing the second largest market for Coca-Cola products anywhere in the world, the country also poses challenges, not least of which

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