SABMiller Toughing It Out In Key Growth Market

Wounded by the sharp cutback in beer consumption, the Russian operation of Anglo-South African beer behemoth SABMiller has announced that it is poised to begin domestic production of a low-cost variant of Grolsch lager, which it currently imports from the Netherlands. Earlier in 2009, SABMiller reported a 9% first quarter (through to June 30) volume sales contraction. BMI expects an 8% year-on-year (y-o-y) contraction in industry-wide beer volumes this year.

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