Market intelligence, trend analysis and forecasts for the Food and Drink industries across the regions

Companies / South Korea

Jinro Gets New IPO Pricing Range

September 2009 | Company Finance Alert

Leading South Korean alcoholic drinks firm Hite Holdings has confirmed that it has lowered the pricing range for the forthcoming listing of its Jinro soju subsidiary from KRW54,000-60,000 (US$44.87-49.85) to KRW45,000-50,000. Reacting to investor desire for better value, and reflecting some of the challenges inherent in the competitive soju marketplace, the new price is expected to raise some KRW648bn (US$538mn), down from a previous estimate of KRW708bn

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