Nestlé Considering Shift Into Personal Care

Nestlé Chairman Peter Brabeck has revealed that the firm is considering a move towards 'well-being' and personal care offerings as it moves away from low margin, commoditised product lines. The announcement has understandably renewed speculation that it may look to take full control of French beauty products maker L'Oreal, in which it currently holds a 30% stake. Despite Brabeck's insistence that 'currently L'Oreal is a financial investment, not a strategic one', BMI does not believe it will maintain this position over the long term, but will either bid for the full business or sell the stake to invest in brands

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