Serengeti To Launch US$40mn Plant In 2010 As Subplot Thickens

As Diageo-owned East African Breweries (EABL) and SABMiller continue to quarrel over the promising Tanzanian market (see 'Diageo And SABMiller In Clash Of The Titans' in our online service), Serengeti Breweries, the privately owned brewer at the centre of the dispute, has announced that it is investing US$40mn in a new brewing plant to be located in the Kilimanjaro region. The decision to launch a third plant, which will produce 500,000 hectolitres per annum (upping its annual capacity by about 50% according to chairman Mark Bomani), comes as SABMiller-owned Tanzanian Breweries Limited (TBL) prepares to launch a US$55mn plant (its

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