Bottled Water And Fruit Juice To Lead Soft Drinks Industry Growth

With a population close to 25mn, Saudi Arabia is comfortably the Gulf region's largest market. Although it does not possess the disposable income strength of many of its smaller but more affluent neighbours (read the UAE and Qatar), its fast-moving-consumers-goods industries do provide fairly dynamic long-term volume opportunities by regional standards. BMI sees particular room for growth in the soft drinks industry with value sales expected to increase 25% to SAR13bn (US$3.47bn) through our forecast period to 2014. To provide some context, we point out that in 2008 we estimated the total size of the kingdom's soft drinks industry by

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