Britvic Posts Rising Sales

UK soft drinks producer Britvic has continued to defy the slowdown to post resilient sales figures for its latest fiscal year. For the 12 months through to September, the firm reports that its sales rose by 5.6% to reach GPB978.8mn, with sales in the final quarter of the year up by 4.2%. This resilience has been attributed to a portfolio of affordable drinks, with the firm's limited moves towards premiumisation regarded as a strength, now that discretionary spending has dropped and consumers have become more

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