Raisio Partners With Colanta To Launch Benecol In Colombia

Finnish food group Raisio has announced plans to launch a line of Benecol products in Colombia through a partnership with local food group Cooperativa Colanta Limitada (Colanta). Benecol, to be sold in Colombia as Colanta Benecol, contains plant stanol ester and is one of the leading brands in the cholesterol-lowering functional food segment. As a major Colombian dairy producer with revenues of over US$750mn Colanta has the muscle to ensure widespread distribution of the Benecol brand. The move comes shortly after Raisio divested its margarine business and is a signal that the international expansion of its high-growth functional food business

To read the full article, please choose one of the following options: