Kvas Sales Set To Spike As Beer Tax Hike Beckons

Traditionally favouring domestic brands, Russia has proven a difficult emerging market (EM) to crack for carbonate kingpins Coca Cola and PepsiCo. A combination of their relatively late entrances, rising health consciousness and most importantly, the popularity of Soviet-era brands, have all contributed to the relatively subdued penetration of their billionaire brands.

To read the full article, please choose one of the following options: