Morocco Seeks To Capture UK Fruit And Veg Market

Morocco's first appearance at the World Fruit and Vegetable Show, held at the ExCel Centre London on October 21, underlines its determination to gain a greater presence in the UK's robust fruit and vegetable (F&V) market. Morocco's participation was organised by the Moroccan Centre for Export Promotion (Maroc Export) and featured such eminent speakers as HRH Princess Lalla Joumana - the Moroccan ambassador in London - the Moroccan Minister of Agriculture and Fisheries and the Director of the Agricultural Development Agency. Despite its strong presence in the European F&V market (91% of Moroccan citrus and 98% of fresh

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