Nolet Distillery Eyes New Markets For Ketel One

Nolet Distillery is to launch its premium Ketel One vodka brand in 15 new markets, including Brazil and Australia, by the end of June 2010. The news was announced by the vice president of the company, which is a joint 50-50 joint venture between Diageo and the Dutch Nolet family. A launch in Brazil will be interesting to watch, as the brand sits at the super-premium end of the price spectrum and the business has up until now had little exposure in emerging markets. The move is indicative of the strength of the spirits category in Brazil, where a large

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