PepsiCo To Invest US$100mn In 2010

Fully committed to arguably the Middle East's most promising fast-moving consumer goods market, soft drinks behemoth PepsiCo has announced that it will invest US$100mn in Egypt in 2010. Favourable soft drinks dynamics and a rising population nearing the 80mn mark out Egypt as a distinctive regional market for the firm's core brands. Although consumers lack the spending power of their Gulf counterparts, the size and structure of the market favours well resourced firms in search of long-term rewards.

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