Rewe Strengthening Discount Presence

German mass grocery retail (MGR) giant Rewe is expected to launch a further 10 discount stores in Romania in December 2009 under its Penny banner as the segment continues to outperform the still flaky higher value hypermarket and supermarket segments. The new launches will take Penny's expansion to 28 stores in 2009, up from 20 stores last year, consistent with BMI's view that the discount segment will perform dynamically over the forecast period to 2014. Headline sales are expected to increase 53.1% to ROL2.48bn

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