Pepsi Prices Spike While Coca-Cola Holds Steady

After holding prices steady for the past 30 years, PepsiCo has increased the cost of a can of soda in Saudi Arabia by close to 50%, to US$0.40, on the back of a sustained spike in operating overheads over the past few years according to Arab News. Rival Coca-Cola has unsurprisingly held prices steady. PepsiCo's core brands completely dominate the Saudi carbonates market, accounting for more than 70% of volume sales. While spiking overheads are likely to have been the main factor behind the escalation, BMI believes that such is the strength of the PepsiCo brand in the country (many

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