Scotch Whisky Sales Demonstrate Resilience In First Nine Months Of 2009

The Scotch Whisky Association (SWA) has reported that during the first nine months of 2009 exports of Scotch whisky increased by 1.5% in volume terms to reach 807mn bottles, compared with a decline in export volumes of 5% during 2008. Sales on a value basis declined by 3.5% to GBP2.11bn, however, the first decline for several years. This decline in value suggests that producers may have cut prices to boost exports following a difficult 2008 and that lower priced varieties may have gained market

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