Auchan Launches Raduga Hypermarkets In Russia

French mass grocery retail (MGR) company Auchan has strengthened its presence in the Russian market by launching its Raduga hypermarket banner. The firm already operates 35 Auchan bannered hypermarkets and the new store will likely serve as a pilot for further launches targeting cities with populations of 250,000-500,000. Well established in Russia having entered the market in 2002, Auchan is one of the most prominent foreign MGRs in the country (Germany's Metro is more focused on the wholesale segment) and in BMI's opinion it is well placed to capitalise on a nearly 70% forecast increase in headline hypermarket sales, reaching

To read the full article, please choose one of the following options: