Sapporo Enters Vietnam With Kronenbourg Investment

Looking to exploit forecast beer market sales growth of 41% in volume terms to 2014, Japanese brewer Sapporo has acquired a 65% stake in Carlsberg and Vietnam National Tobacco Corporation (Vinataba) 50:50 joint venture (JV) Kronenbourg Vietnam. The US$25.4mn deal will see Sapporo take full ownership of Carlsberg's stake and 15% of Vinataba's interest in what can be seen as yet another attempt by a leading Japanese brewer to achieve diversity and reduce its dependence on its stagnant domestic beer

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